Big Bike Parts

Born in a basement in 1981, Big Bike Parts (BBP) has grown from a humble startup to a leading manufacturer of aftermarket motorcycle parts and accessories, serving riders worldwide. With a focus on product innovation and quality, BBP has established itself as a trusted name in the industry, offering a wide range of products for various bike models. Today, BBP leads the Gold Wing, Three Wheel, and Cruiser markets for accessories and covers and has even launched two additional bike brands, Show Chrome and UltraGard.

Despite its success, BBP faced challenges with its initial Adobe Commerce site and sought to revamp its online presence with a new eCommerce agency. Partnering with Kadro Solutions, BBP embarked on a journey to enhance its eCommerce presence, launch a new brand, Ravek, and expand its reach in the direct-to-consumer market.

Launching its eCommerce site on Adobe Commerce in January 2023, Big Bike Parts found itself at a crossroads, grappling with a number of challenges that hindered its digital progress. Confidence in its former agency had waned as deadlines were missed, and engineering capabilities fell short of expectations. Troubleshooting and bug fixing became a regular occurrence, making it difficult for the site to remain stable and more importantly, grow. 

The site was also operating on an unsupported version of Adobe Commerce, which added an additional layer of complexity and risk. With a new version of Adobe Commerce on the horizon, BBP faced the potential threat of being left unsupported and vulnerable to potential site crashes.

The stakes were high, and the pressure to provide a timely site upgrade was critical. Moreover, BBP encountered a number of technical obstacles, undermining its efforts to leverage Adobe Commerce effectively. These challenges manifested in distorted images on the homepage sliding banner, performance issues, and an inability to make simple formatting updates on the frontend.

Another key challenge BBP faced revolved around the refinement of its core feature, My Garage — a custom part finder and vehicle-tracking tool for customers. At the time, My Garage was only partially built and not fully functional. With data inconsistencies on the back end, the feature needed extensive restructuring and a comprehensive overhaul to enhance usability and ensure functionality across two disparate themes.

In response to these challenges, Big Bike Parts sought a reliable US-based agency with part-finder experience, as well as experience with its ERP, Microsoft Navision. Turning to Kadro Solutions, BBP found the engineering expertise and strategic partnership it needed to not just resolve its existing issues, but truly enhance its eCommerce experience.

In the throes of the project, Kadro faced one particularly daunting task: building a site for BBP’s new brand, Ravek — on a six-week timeline. With BBP’s rapid growth and expansion into various niches, the team required a quick turnaround for the launch of its new brand, which specializes in off-road sports utility.

This tight timeline would pose a monumental challenge for Kadro. In addition, Kadro faced the task of developing a custom theme for Ravek, diverging from the Hyva Theme used for BBP’s site. With the clock ticking, Kadro embarked on a Herculean effort to deliver a fully functional eCommerce site for Ravek and propel BBP toward digital success.

Rescuing the project from the previous agency, Kadro embarked on a transformative eCommerce journey with Big Bike Parts. As a proven partner of Adobe Commerce with numerous successful site launches under its belt, Kadro stepped up to the task of addressing BBP’s challenges. 

Key Integrations

Ravek Launched Within Six Weeks Positioned BBP For Growth

Most notably, Kadro achieved the successful launch of Ravek — all within six weeks. Despite the complexity of the project and the short timeline, Kadro was able to create a custom theme and develop the site in a timely manner, showcasing the team’s engineering expertise and proficiency in Adobe Commerce. With the Ravek site now live, BBP has expanded its digital footprint, reaching new customers and enhancing its online presence in the motorcycle accessories market.