Country Brook Design

Crafting excellence since 2003.

Since 2003, Country Brook Design has been catering to crafty people. Carrying a large product catalog of webbing, ribbon, metal hardware, and plastic hardware, Country Brook Design is committed to offering the best options, pricing, and customer experience to both direct consumers and manufacturers alike. 

Along with their other brand, Country Brook Petz, which supplies pet collars, harnesses, and other accessories, Country Brook Design serves a diverse clientele — from individual craft enthusiasts to thriving small businesses — providing not only high-quality products but also resources like how-to tutorials, insightful articles for aspiring entrepreneurs, and customizable services like buckle branding.

Despite their overall success, Country Brook Design was facing challenges with their site migration from Magento 1 to Magento 2, and needed the support of a strong developer agency to help them cross the finish line. Turning to Kadro Solutions, Country Brook Design found the partner they needed to grow their eCommerce business and lay the foundation for future growth.

Slowed down by Magento migration.

Since 2011, Country Brook Design had been satisfied with their site on Magento 1 — that is until Adobe sunsetted the platform in 2020. As a result, Country Brook Design faced the risk of security vulnerabilities and losing key vendors, such as PayPal, who would no longer support the outdated platform. 

Country Brook Design began the migration to Magento 2, but faced several roadblocks. Confidence in their former agency had waned as deadlines were missed, and Country Brook Design lacked the internal expertise of Magento 2, resulting in a two-and-a-half year project with no end in sight.

Additionally, Country Brook Design needed to ensure that their critical sales channels continued to function seamlessly during and after the transition. With a large number of orders from Amazon, eBay, Walmart, and Target, Country Brook Design needed to be able to feed all orders, for both Country Brook Design and CB Petz, into Magento. But with over 40,000 SKUs and extensive data requirements for each marketplace, this posed a major undertaking.

Needless to say, Country Brook Design needed to swiftly complete the Magento migration in order to minimize further disruption to their business operations. Recognizing their need for a strategic partner, Country Brook Design sought Kadro’s engineering expertise to execute the migration, ensure all integrations worked seamlessly, and enhance the overall user experience.

A successful Magento 2 migration with Kadro.

Kadro took on the challenge of migrating the site to Magento 2. As a proven partner of Adobe Commerce with numerous successful site launches under its belt, Kadro was able to handle the migration with precision and expertise. The team followed all the best practices to ensure a smooth transition, meticulously fixing all bugs and supporting the team on the go-live day.

This approach ensured a clean and efficient transition from Magento 1 to Magento 2, addressing the outdated platform’s security risks and preventing the loss of key vendors. By thoroughly planning and executing the migration, Kadro ensured that Country Brook Design could continue their operations without significant disruptions, while benefiting from the advanced features and improved security of Magento 2. As a result, Country Brook Design had the confidence they needed to move forward and focus on new eCommerce initiatives

Integrating with online marketplaces.

Given the significant portion of Country Brook Design’s sales generated through online marketplaces, Kadro prioritized the integration of these channels. Using two separate extensions, ChannelAdvisor and M2E Pro, Kadro was able to seamlessly connect Amazon, Walmart, eBay, and Target and ensure all marketplace orders flowed into Magento. 

By consolidating order data into one platform, Kadro eliminated the need for Country Brook Design to juggle multiple systems, reducing errors and improving operational efficiency. This seamless integration ensured continuous sales operations during the migration, maintaining a steady revenue stream for the business.

Revamping the user experience.

Along with the migration to Magento 2, Kadro also took the opportunity to improve Country Brook Design’s overall user experience by implementing a new theme that would offer a cleaner, more modern interface. With intuitive drop-down menus and interactive product pages, this redesign not only enhanced the aesthetic appeal of the websites but also improved usability, making it easier for customers to navigate and discover products. 

Part of this improvement included re-implementing custom features like Country Brook Design’s interactive collar sizing tool. By hovering over each collar size, customers can visualize which size is best suited for each dog breed and corresponding neck measurement. . Without having access to the original source code, Kadro was able to achieve functional parity with the previous site’s tool, while still improving design and functionality. This tool was crucial for providing a personalized shopping experience, contributing to a more engaging and user-friendly experience for Country Brook Design’s customers.

CountryBrookDesign.com

Laying a foundation for future improvements.

After over two years of working on the Magento migration, Country Brook Design was able to achieve a quick and seamless transition with Kadro — in less than three months. With enhanced security features and continued support from key vendors, the team is now laying the groundwork for future improvements. 

In addition, the successful integration of online marketplaces has enabled Country Brook Design to manage all of their orders from a single source, thus improving operational efficiency and enhancing their omnichannel presence. The user experience on both websites has also significantly improved, with a cleaner, more intuitive interface. Custom features like the interactive collar size guide were successfully re-implemented, and all blog content was seamlessly integrated onto the new platform. 

The migration also set the stage for ongoing improvements, including ADA compliance and better data integration with Google for enhanced search visibility.

Laying a foundation for future improvements.

After over two years of working on the Magento migration, Country Brook Design was able to achieve a quick and seamless transition with Kadro — in less than three months. With enhanced security features and continued support from key vendors, the team is now laying the groundwork for future improvements. 

In addition, the successful integration of online marketplaces has enabled Country Brook Design to manage all of their orders from a single source, thus improving operational efficiency and enhancing their omnichannel presence. The user experience on both websites has also significantly improved, with a cleaner, more intuitive interface. Custom features like the interactive collar size guide were successfully re-implemented, and all blog content was seamlessly integrated onto the new platform. 

The migration also set the stage for ongoing improvements, including ADA compliance and better data integration with Google for enhanced search visibility.

CountryBrookDesign.com