Kadro eCommerce Insights Newsletter June 2021 Issue

June 25, 2021
By Chris Cowles

By Chris Cowles

Contributing Writer

June 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

eCommerce Puzzle Pieces
To paraphrase words from an old popular song – It’s been a long time coming, but I know a change gonna come! And yes that change is on the way and will have an impact on retailers of all types, but especially online retailers. I’m of course speaking of what has been termed “cookiepocolypse.”  It’s the loss of availability and access to data currently made available via cookies and other 3rd party tracking which will soon be things of the past.  You can read more about this and its impact on your retail operation here.…READ IT NOW!



Founded 98 years ago, the J.G. Edelen Company was founded by James G. Edelen Sr. and is still family-owned today. The company manufactures, imports, and distributes an ever-growing amount of quality hardware products for the furniture and related industries.

In early 2020 J.G. Edelen reached out to Kadro during their search for a new solutions partner. This turned out not to be your typical Adobe Commerce (formally known as Magento Commerce) rescue project.

Read all about it on the J.G. Edelen Portfolio page.


June 29th (Tuesday) is Adobe’s Experience Makers | Reimagine Commerce virtual event

Register here >>>>  https://adobe.ly/3cwaP97 

It’s time to reimagine the commerce experiences of today and tomorrow. This virtual event features tracks covering innovations in the B2B, B2C, hybrid, and direct-to-consumer sectors. Kadro, in conjunction with technology partner dotdigital and our client Boss PetEdge, has an informative session at 3 pm EDT – Migrating your Legacy eCommerce Platform to Adobe Commerce. 



This new service is designed for those looking to start selling online faster with a powerful, feature-rich, custom Adobe Commerce (formerly called Magento Commerce) website. It’s a scalable solution that can grow as your business does delivering lower initial project costs and higher value.

Learn more. Visit our Accelerated Magento Website Development page.




eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs.

Visit our Magento Project Rescue Services page to learn more.


Quadpay, a Zip Company, is a global “buy now, pay later” (BNPL) payments provider that offers an effective alternative payments solution to help you grow your online sales.


Merchants who integrate Quadpay’s installment payments solution have seen a huge boost in customer acquisition, higher AOV and conversion, and more repeat purchases. Customers split their payment into 4 equal installments while merchants receive immediate payment with zero risk.  


How does this BNPL solution help your business grow?

  • You can accept payment wherever your customers shop: online, in-store, and all marketplaces.
  • We consistently deliver innovative marketing campaigns to showcase your brand across the app and owned channels guaranteed to drive new customer acquisition and loyalty.
  • We offer a consumer-facing mobile app and browser extension compatible with all eCommerce marketplaces.

For a limited time, Quadpay/Zip Co. is offering a deeply discounted rate upon activation exclusively for Kadro’s customers. Contact your Kadro Project Team or sales@kadro.com


*Offer expires on July 6th

Visit the Quadpay website

Visit the Zip website

(formerly Magento Commerce) 
Let Us Know


CD - Headshot
Chris Dutra
Senior Project Manager  

What do you do at Kadro? 
I’m a Senior Project Manager and have been with Kadro since April 2019.

If you could do anything you want right now, what would it be?
I’d move to the UK and spend my time watching football, starting at Goodison Park.

What’s your favorite food?
Starfish and coffee.

What about family: 
I have one. They tolerate me.

Have any pets: 
A 100-lb Golden Doodle named Rooney.

Favorite karaoke song: 

What gets you out of bed in the morning: 

Biggest recent professional accomplishment: 
Maintaining sanity during the pandemic.

Biggest recent or not recent personal accomplishment: 
Maintaining sanity during the pandemic.

What is one unique thing about you that few people know?  
I used to be a competitive gymnast.

New Arrivals

Meet the newest additions to the Kadro family!

Badge photo

Jeremy Brofft

Senior Talent Acquisitions Specialist

Jeremy joins Kadro with nearly 15 years of experience in recruitment. He received his Bachelor’s degree from Virginia Tech and also has a Masters degree in Public Administration. He moved to Durham last year from his hometown of Virginia Beach, VA. Jeremy and his fiancé have a crazy 3-year-old Labradoodle named Sebastian and a very chill rabbit named Gus Gus. Jeremy has been practicing Brazilian Jiu-Jitsu for a few years now and enjoys rock climbing as well. During quarantine, he developed an interest in golf, but would like to stress that he remains very unskilled at the sport.

Welcome to the Kadro family Jeremy!

Jonathan Fisher

Software Engineer

Jonathan is a freshly-minted graduate from NC State’s Computer Science Program, and is very excited to begin his software development career with Kadro. In his free time, Jonathan loves playing sports such as basketball, football, and frisbee, and can also commonly be found playing board games and card games with friends. Additionally, he is getting married this July, and will be moving to Wake Forest with his wife, Carolyn.

Happy to have you with us Jonathan!

Featured Kadro Blog content of the month:
  1. The Ultimate Guide to Exemptions Certificates for Sales Tax Compliance, an  article from one of our technology partners Avalara. 
  2. Business License Compliance Framework, a look at business licensing with our partner Avalara. 
  3. Setting up Google Tag Manager for Adobe Commerce, an informative article by Kadro’s Senior Business Solutions Analyst – James Bruner
  4. Deciphering a Magento Website’s Delivery Times Dilemmaan interesting article about overcoming technical challenges for a client written by one of Kadro’s Senior Software Engineers – Logan Wilkerson.
  5. What’s the One Thing Businesses Need in 2021an informative article by Kadro and Annex Cloud

Get In Touch

Become one of our many satisfied customers who've chosen Kadro to provide best in class eCommerce solutions.

Call (877) 435-3453, email sales@kadro.com, use the form below.