November 2020 Kadro eCommerce Insights newsletter

November 25, 2020

By Chris Cowles

Contributing Writer

News, insights and information from the rapidly changing world of eCommerce designed for the online B2B and B2C merchant! In the November 2020 Edition…..

Holiday specials brought to you by select Kadro online merchant customers
A look back and at today for Kadro’s first customer – REEDS Jewelers
Technology Partner of the Month – Vertex, a leading provider of business tax software and services
Did you know about Kadro’s Marketplace services?
Kadro’s Site Analysis & Optimization Services (SAOS) can help to ensure that performance issues don’t interfere with your online business.
Meet Elyse Robillard, Kadro’s Senior Project Manager
Kadro named a North Carolina Top Performing E-Commerce Developer
Explore recent blog posts

SAVE-AT-HOME HOLIDAY SPECIALS BROUGHT TO YOU BY SELECT KADRO CUSTOMERS

PetEdge banner image

Groomers, kennels, veterinarians, breeders, and active pet enthusiasts have access to over 10,000 national-brand and exclusive PetEdge-brand products through our website and catalogs.

Houser Shoes banner image

Browse through our wide collection of affordable shoes by designers, clothing, footwear, and accessories for women, men, and children.

Founded in 2002, SeaDek® Marine Products, part of Hyperform Inc., is a leading developer and manufacturer of innovative marine decking materials and lamination for OEM boat builders in the marine industry as well as to boat owners seeking custom products. Made from closed cell PE/EVA foam, SeaDek Marine Products offers safe and comfortable alternatives to marine traction products currently on the market.

Get special holiday savings from these Kadro online merchants by visiting our holiday promotions page! Holiday savings end 12/31/20.

REEDS Jewelers

REEDS Jewelers home page

Since 2001, Kadro has worked with REEDS Jewelers as their eCommerce solutions provider and partner. Over that time, we have delivered on multiple site redesigns, a re-platforming, the implementation of a number of custom site features and integrations, and evolved REEDS online business to an omni-channel solution.

We believe that this relationship speaks well of our ability to evolve with the needs of our clients, our extensive eCommerce expertise, and our commitment to customer service which has resulted in the common experience of satisfied and loyal clients.

Looking back a few years, in March 2018 Kadro and REEDS successfully launched the re-platform of REEDS.com B2C website onto Magento Commerce. The success of this project was largely measured by achieving functional parity with well-established business processes and mission critical back-office integrations required to operate their online business. It was a large collaborative effort between REEDS’ eCommerce and IT teams, Kadro, and a number of other technology partners.

More recently, we worked with REEDS on a redesign of their website. You can see it here at https://www.reeds.com/.

Mark deCausmeaker, Director of Multi Channel Sales at REEDS Jewelers Inc. described the REEDS/Kadro relationship this way…

“REEDS Jewelers has been in business for over 65 years but having retail knowledge does not necessarily translate into having a successful website. With Kadro we have a partner that offers direction, planning, and services over a wide variety of E-commerce related fields such as mobile commerce, social media and standard ecommerce solutions.

Kadro seeks to anticipate our needs and offer solutions, often before we see the opportunity or problems which enable us to concentrate the bulk of our efforts in our area of expertise, the jewelry industry and our customers.”

We are obviously honored to be able to play a role in advancing REEDS success in the highly-competitive retail jewelry business.

We wanted to take a moment to also acknowledge a recent honor bestowed on Arthur Phidd, CIO of REEDS. Mr. Phidd was named one of the 10 Best CIOS for 2020 by Industry Era Magazine.

Technology Partner of the Month

Tax Technology at the Speed of Business

Founded in 1978, Vertex is a Pennsylvania-based leading provider of business tax software and services for companies of all sizes with both cloud and on-premise solutions to enable compliance for sales and use, income, value-added and payroll taxes.

Experience the ability to bring your brand to new channels like Amazon, eBay, Walmart with our affordable omni-channel tool. Or if you are thinking of starting your own marketplace, then explore Kadro’s best-in-class multi-vendor marketplace solution that runs on Magento Commerce.

Supercharge Your Magento Website with Site Analysis & Optimization Services (SAOS) from Kadro

Site running slow? Inconsistent performance? Need a partner who has the expertise to improve your website’s performance? We can audit your website environment and propose solutions to your site’s functionality and performance woes. Check out this link – https://www.kadro.com/magento-turbo-boost-service – to learn more.

Meet Elyse Robillard, Senior Project Manager at Kadro

Elyse Robillard picture

It takes a wide array of skills and experience to successfully complete a major eCommerce project. Thus, the Kadro team is made up of individuals skilled in a number of disciplines from accounting to specialized technical proficiencies. A key role in each project is that of project manager. With that in mind, in this month’s Kadro newsletter we introduce you to one of the company’s senior project managers, Elyse Robillard.

Elyse joined Kadro in 2014 after spending a number of years at computer giant IBM. She was happy to make the transition from the vastness of a large global organization with hundreds of thousands of employees to a more modest sized, family environment organization like Kadro. The downsizing just felt right and more personal to Elyse.

Like quite a few members of the Kadro team, Elyse fills a number of roles. Officially, she is a Senior Project Manager. She also handles the majority of invoicing for the company’s new and existing eCommerce customer engagements. Keeping accurate track of work and billings is obviously an essential task in any Kadro project. Elyse supplements that work with the function of providing non-technical new hire training to new staff members as they enter the organization.

With her role and tenure, Elyse has been a member of teams involved in a wide range of customer projects from REEDS.com’s (fine jeweler) move to Magento to eCommerce work completed for Weekends Only (furniture retailer) and Doheny’s (consumer and commercial pool supplies and equipment).

Outside of work, Elyse spends plenty of quality time with her son playing outdoors, enjoying time at their pool, and heading to the beach (as Covid conditions allow of course). In the same regard, as conditions allow she also enjoys global travel, especially to Europe and more specifically Ireland. Sounds like fun.

As the holidays commence, we wish all those that may travel a happy and safe journey.

Kadro named Top Developer in North Carolina by Clutch

Kadro named one of the Top Performing E-Commerce Developers in North Carolina

The team at Kadro received some exciting news recently from Clutch, the internationally-renowned B2B rating and review platform. Kadro was named one of North Carolina’s top e-commerce developers for 2020. Clutch praised Kadro’s e-commerce strategy, consulting, design, and development expertise! According to Clutch and their research, amongst all providers in North Carolina, Kadro is consistently one of the best!

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Blog Posts

* Retail reimagined: New shoppers, new habits, big opportunity

* BOPIS – Spicy Filipino dish or eCommerce business strategy?

* What is one of the biggest challenges to running a successful eCommerce store?

* Your eCommerce Store Customers Want This!

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