WebMD + Staywell

A Magento B2B Solution for Hospitals, Health Care Practitioners,
Government Agencies and Employee Health Plans

Solution     B2B eCommerce
Platform    Magento 2


For over 40 years, health care professionals in all settings have relied on StayWell’s patient education materials (booklets, brochures, workbooks, and digital content) to:

  • Engage patients throughout the continuum of care
  • Motivate behavior change and build self-care skills
  • Support shared decision making and informed consent


The StayWell Company was seeking a Technology Partner to replace their existing e-commerce sites that were operating on an aging Oracle iStore implementation, with new features and functionality as well as maintain their existing business requirements. Kadro recommended Magento Commerce as a next generation eCommerce platform that provides robust out of the box functionality, a lower total cost of ownership compared to other enterprise class platforms, and a flexible infrastructure to evolve as the StayWell business changes and scales.


www.kramesstore.com – Launched: July 2018

The Magento Commerce StayWell project includes the following:

  • Responsive Web design and implementation utilizing StayWell’s corporate branding and style guidelines.
  • Integration with Oracle ERP using Jitterbit across multiple integration points: new orders and accounts from Magento, updated account from Magento, new and updated account from Oracle, returns/exchanges from Oracle, and order status and product data/inventory from Oracle.
  • Best Percentage Off Pricing per line item: developed custom algorithm in Magento to determine best price across their volume discount pricing, group pricing, discount/promotion pricing, and keycode (coupon) percentage off.
  • Discounts displayed in cart by line item.
  • Many user/company profile enhancements and custom fields.
  • Ability for their B2B customers to enter Budget Codes used by American Heart Association.
  • Custom shipping rules for US government customers.
  • Customized Product Detail Pages for special products such as those sold for Allscripts: These are subscription-based products with a dynamically calculated licensing fee.
  • Complete data conversion from Oracle iStore to Magento 2 for all product data (simples, configurables, and downloadable), customer accounts, and order history.

Get In Touch

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Call (877) 435-3453, email sales@kadro.com, use the form below.