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Customer Expectations Versus Reality – bridging the gap

Customer Expectations Versus Reality – bridging the gap

by Chris Cowles | Jul 27, 2021 | Other-Miscellaneous

Delivering what customers want. It’s a top-of-mind concern for businesses of all types. But how do you know what customers want? How do you think your business is doing in delivering? A gap exists between how businesses perceive they are doing and how the customer...
What’s the One Thing Businesses Need in 2021

What’s the One Thing Businesses Need in 2021

by Chris Cowles | Apr 14, 2021 | eCommerce Trends, Magento Thought Leadership

Answer: Loyalty! Regardless of the type of commerce you engage in, B2B or B2C or both, and whether you are online exclusively or omni-channel, something you can’t live without in 2021 are strategies and tactics aimed at maximizing customer retention and loyalty. There...
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  • What’s the One Thing Businesses Need in 2021
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